We get asked, "Is my conversion rate what it's supposed to be?" on a pretty regular basis. It's always tough give an exact answer for specific circumstances because actual conversion rates depend on many variables, including seasonality, web site response time, ad quality, etc. It takes a disciplined approach to hone in on the factors that influence the conversion rate for each … [Read more...]

Let's assume you're a search marketing ace at a mortgage company and you're running a PPC campaign for three keywords on Google. Your boss, we'll call him Bruce (but his real name is Eduardo), is trying to figure out whether he can justify his enormous monthly Adwords budget. So he asks you a seemingly simple question: "Which keyword is performing the best in the campaign?" … [Read more...]

Although Google's Adsense program is an excellent way to earn, we need to understand that Google is a company that cannot be messed around with! We should not abuse the system in order to make a quick buck. Many website owners, knowingly or unknowingly, violate Adsense Terms And Conditions and subsequently get banned. If you are really serious about earning from Adsense, … [Read more...]

Before proceeding further, I would like to mention that whatever you are about to read might not appeal to some people. But you have to ask yourself "Do I really want to earn from adsense or do I want to be one of the countless many who are lying in the adsense grave?". If you decide that you want to be an adsense winner, then welcome to the club! I can tell you that what you … [Read more...]

Today, there is a HUGE lie circulating on the Internet. It has nothing to do a celebrity marriage or political scandal. This lie has to do with ... Internet Marketing! To be specific, many 'gurus' are claiming that certain niches have too much competition. It is their belief that certain keywords and entire niches has become over saturated with competing websites. Their proof … [Read more...]